There is something extremely democratic about New Media. It is all pervasive and easy to use. Its performance is measurable on one hand and on the other hand, it is extremely subjective. The new media has shaken up the age-old monopolistic ecosystem with a more open, flexible and consumer driven new sets of paradigms. This emerging ‘new media’ ecosystem is ever changing, ever green and touches all our lives digitally.

Entertainment content is getting digitized at a breathtaking speed. Discovery of enabling tools and technologies for content creation and consumption are getting aligned with the process of content digitization. It is but evident that some amount of rationalization is needed for the access and the technology platforms that can seamlessly manage the diversity both at the content creation and the consumption ends. For the first time in the media world, the consumers are gradually breaking the traditional broadcasting monopoly. For the first time the media world has started getting aligned to the all pervasive world of internet-way of doing things – open, border-less, techno-neutral and consumer driven.

Enter Cerebrum is born in this very context.  It intends to explore relationships existing between technology, content creation and consumption. It aspires to provide insights, research and consulting services to various players in this new-media ecosystem.